About Premium Pure

Smart Choice for a Healthy Life

Discover our small changes that made a BIG difference through our mission, story, and the dedicated team behind Premium Pure

Our Story

Premium Pure is founded by a team of doctors, medical nutritionists, and advisory dietary therapists, dedicated to developing tools for dietary therapy. We believe that small changes can make a big difference.

Born out of the needs of hospital patients, Premium Pure was established when hospital founders realised that many patients struggled to prepare nutritionally balanced meals at home. These patients often found it difficult to consume sufficient and targeted essential nutrients, hindering their recovery process.

With a professional background in medical nutrition and dietary therapy, Premium Pure is committed to developing highly functional dietary therapy tools. We utilise Medical Nutrition Therapy (MNT) to specially formulate various tools that help individuals achieve different health goals.

Our products are not only for patients but also for busy professionals, homemakers, and students who need convenient and effective solutions. Our specially designed functional foods are created to meet this demand, helping people maintain their health, boost their energy, and better handle daily challenges. Our goal is to provide comprehensive nutritional support that allows everyone to achieve a healthy and efficient lifestyle despite their busy schedules.

Why the name "Premium Pure"?

It signifies our commitment to superior product quality. We do not use GMOs and ensure all ingredients are organic and additive-free. We prioritise purity and integrity in our products, using only real, high-quality, and pure ingredients to promote health and vitality. To ensure quality and safety, our products undergo rigorous laboratory testing, including microbiological, heavy metal, and radiation tests. We adhere to the highest standards to guarantee that everyone using our products receives the best health benefits.

Founded with a simple mission: to make health accessible and delicious. We believe that the best ingredients come from the earth, and that functional foods can be both effective and enjoyable. Our journey began with the idea of transforming humble organic vegetables and natural compounds into powerful, health-promoting beverages. From day one, our commitment has been to purity, sustainability, and transparency.

Our product line, crafted with care, reflects this dedication. We offer three distinct beverages, each designed to meet a specific health need.

  • Plant Omega A blend designed to promote heart and brain health, rich in plant-based Omega-3s.
  • Drinking Salad A refreshing concoction packed with cruciferous vegetables, perfect for supporting dietary fiber intake and overall wellness, especially for cancer patients.
  • Beautilicious A delicious drink infused with collagen peptides to nourish and support vibrant skin growth from within.

We are proud to bring these products to you, knowing that each bottle is a testament to our passion for health and our respect for nature's bounty.

Meet the Team

Dr. Gew Soon Peng

Dr. Gew Soon Peng

Founder & Chief Executive Officer

  1. BSc Biomedical Science
  2. MSc Clinical Nutrition & PhD Researcher in Molecular Medicine
  3. Diabetes Educator, International Diabetes Federation (IDF)
  4. HRDC Certified Trainer
Dr. Rebecca Tay

Dr. Rebecca Tay

Advisor

  1. Chief Executive Officer, Global Precision Diagnostics
  2. BSc Biomedical Science
  3. MSc Nutrition Physiology
Maria Phang

Maria Phang

Operations Director

  1. BSc Nursing Science
  2. Certified HRDC Trainer
  3. Certified in Strategic Management
Sunny Yap

Sunny Yap

Business Development Manager

  1. Diet Specialist
  2. Over 20 Years Leadership in Sales
  3. Leading 500+ Team Members
Goh Yee Chin

Goh Yee Chin

Assistant Manager & Consultant Dietitian

  1. BSc of Science in Dietetics with Nutrition
  2. Certified HRDC Trainer
Megan Ang

Megan Ang

Procurement & Consultant Dietitian

  1. MSc of Science in Dietetics with Nutrition
  2. Certified HRDC Trainer
Tee Yi Wen

Tee Yi Wen

Consultant Dietitian

  1. BSc of Science in Dietetics with Nutrition, International Medical University (IMU)
  2. Certified HRDC Trainer
Su Luo Qian

Su Luo Qian

Consultant Dietitian

  1. BSc of Science in Dietetics with Nutrition, International Medical University (IMU)
Farha Nasirah

Farha Nasirah

Consultant Dietitian

  1. BSc of Dietetics, Universiti Sultan Zainal Abidin
Su Luo Qian

Roebernisa Minn

Junior Graphic Designer

  1. Bachelor of Creative Industry Management (Hons.)

Our Journey & Impact

2022

Company Founding & Launch of Plant Omega

Our company was officially founded with a focus on sustainable, functional foods out of the needs from hospital patients. We launched our flagship product, Plant Omega, to a positive reception from the health community and affiliated companies.

2023

Introduction of Drinking Salad & Growth

We expanded our line with Drinking Salad, part of our commitment to support cancer patients and health community with liver detox. It was also the first international market entry to Brunei, then Hong Kong and Indonesia.

2024

Beautilicious Launch & Market Expansion

Our final health beverage, Beautilicious, was launched for wellbeing of health communities and patients. We also began our community outreach program, providing free nutritional workshops at local clinics and expos.

2025

Digital Wellness & Expansion

Our reach expanded through digital platforms and e-commerce. We also continuously build our presence at international expos while maintaining brand loyalty with nationwide health communities.